Meta Ads · Home Services
Your ads should be printing leads, not burning cash.
I manage Meta Ads for concrete coatings, ADU builders, remodelers, and home service companies. 29+ accounts. One focus: cost per lead goes down, lead quality goes up.
30 minutes·No pitch deck·No pressure
Watch: What I check in the first 5 minutes of auditing your ad account
29+
accounts managed
$500K+
monthly spend
6+
verticals
<$30
avg CPL target
Results
Here's what happens when someone who actually knows Meta Ads touches your account.
Killed a $93 CPL video and found a $27 static hiding underneath.
Cost per lead
$27 CPL
62% reduction in 14 days
The Problem
Account bleeding money. A video ad was eating 60% of budget at $93/lead while a winning static image sat starved at $27/lead. Nobody noticed because the dashboard averages hid it.
What I Did
Paused the video. Shifted full budget to the static winner. Launched three new angles testing financing hooks and local job-site proof. Set up a CPL watchdog alert so this kind of waste gets caught within hours, not weeks.
What I actually do inside your ad account.
Meta Ads Management
Full-funnel campaign architecture, daily optimization, and structured creative testing. I'm in the account every day, not checking a dashboard once a week and calling it "managed."
Creative Strategy & Production
I identify which angles to test, produce the ad concepts, and kill creative fatigue before it spikes your CPL. Every hook and visual direction is backed by what the data says works in your specific vertical — not recycled templates.
Landing Page Funnels
Custom lead funnels with ZIP code qualifiers, multi-step forms, and full Meta Pixel + Conversions API tracking. Built to convert home service prospects, not just collect emails that go nowhere.
CPL Diagnostics & Recovery
Cost per lead spiking? I diagnose whether it's creative fatigue, audience saturation, landing page bleed, or budget misallocation. Then I fix it — usually within a week, not a quarter.
How I work. No mystery.
Audit
I tear your account apart — creative performance, audience overlap, funnel leaks, tracking integrity. Everything that's costing you money gets surfaced before I spend a dollar of your budget.
Build
Campaign structure, creative testing framework, landing page funnel, and tracking stack. All purpose-built for your vertical and your market before anything goes live.
Test
Structured creative tests with hard kill criteria. Winners get budget. Losers get cut. No emotional attachment to any ad, no matter how clever it seemed on paper.
Compound
Daily monitoring. Weekly reporting you'll actually read. Automated CPL alerts that catch problems at $50 wasted, not $500.
Concrete Coatings·Garage Floor Coatings·ADU Construction·Garden Rooms·Bathroom Remodeling·Floor Coatings·Epoxy Flooring·Home Services
I'm Muddi.
I run a Meta Ads practice focused entirely on home service companies — the kind of businesses where a lead isn't a newsletter signup, it's a $5,000-$50,000 job.
I've managed 29+ ad accounts across concrete coatings, ADU construction, remodeling, garden rooms, and more. I've built bilingual funnels that outperformed English-only campaigns by 40%. I've caught budget leaks that saved clients thousands in wasted spend within days.
I'm not an agency with a sales team and a roster of junior media buyers. When you hire me, I'm the one in your ad account. Every day.
Stop guessing. Let's fix your ads.
Book a 30-minute audit call. I'll look at your account, tell you exactly what I'd change, what I'd test first, and whether we're a fit. You'll leave the call with a clear picture of what's wrong and what to do about it — whether you hire me or not.
No pitch deck. No pressure. Just a straight answer about your ads.